Collecting Via Email
4 Must-Make Moves in Your Subject Line
Sure, it’s faster and cheaper to email collection notices, rather than phoning your past due accounts. But if no one opens your emails you’re just wasting your time. Strike the right tone in your subject lines and pave the way for smoother collections with these tips. You and your A/R staff will learn:
- Best practices for staying out of the spam file
- The numbers you should add to your subject line that make it almost impossible to ignore
- The dramatic effect personalization has on your open rate
Bonus: if you DO have to make a call, we’ll tell you what one word can dramatically improve collection results.
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