If you’re one of the many people who only use this social networking site to occasionally catch up with colleagues, you’re definitely missing out.
To get the most out of LinkedIn, it’s important to think of the site as a newer version of your print bio — and use it to keep your peers and associates abreast of your professional achievements and interests.
Here are three things Cindy Kraft says you should do to maximize the effectiveness of LinkedIn:
1. Share what you’ve been reading for business purposes via the Amazon Reading List
2. Attach video clips of any speaking engagements to your profile, and
3. Use Google Presentations or Slideshare to upload your PowerPoint presentations.
Also, be sure to add your LinkedIn URL to your email signature for maximum visibility.