When potential customers abandon this firm’s website without making a purchase, they get an email urging them to come back and see what they missed. But it looks like the company didn’t put too much thought into what customers actually saw when they returned.
A prospective customer went to Ancestry.com, a genealogy website, and entered some very basic info on her family’s history but eventually abandoned the site.
A few days dater, she received an intriguing email from Ancestry about how the site had “uncovered new information” about her family.
The woman was curious, so she clicked on the email. So what was the new info Ancestry.com uncovered? The death certificate of her father.
Luckily, the woman had a sense of humor and even sent an email to colleagues about the incident, which stated, “As it turns out, I already knew he was dead, having organized the funeral just a few years ago.” But we’re guessing there are others who wouldn’t have taken the whole thing so lightly.
