How to provide staffers with no-cost financial education
It’s a common scenario: Employees are clamoring for some extra financial education, but their employers don’t have the budget to bring in financial advisors. Here’s another option.
Look to the local banks in your area. Many lending institutions — especially in major cities — are always on the lookout for exposure. Chances are they’re willing to offer free financial education in exchange for an opportunity to advertise their banking programs.
Example: One Washington D.C.-based company offered lunch ‘n’ learn seminars each month with a different local bank. Each month, the lender would go to the company’s cafeteria to push their various checking programs.
Then, a few days later, they’d return during employees’ lunch hour to hold education seminars on everything from fixing bad credit to minimizing mortgage payments to getting a good rate on a home improvement loan.
Some of the banks even offered one-on-one sessions with a financial planner.
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