These days, having a presence on social media is a must for small businesses. But before you invest too much time and energy into a campaign, you’ll want to do this.
When it comes to your firm’s early presence on social media sites, be sure to really analyze:
How customers are responding. It’s not enough to simply track the number of mentions your firm is receiving on these sites — or whether these mentions are good or bad. You’ll want to dig deeper.
One way: Document any frequent complaints and regularly keep tabs on the ratio of positive to negative mentions on social media sites. There’s no sense increasing your presence on social media if that presence is largely negative. Remember, you can always tweak your message and expand your campaign later.