Worth it to rent that trade show booth? Here's how to tell

Before you subscribe to the notion that trade shows are obsolete these days, you may want to revisit your firm’s long-term goals.

Sure, in many cases the web has made it unnecessary for companies to dump their marketing dollars into an expensive trade-show campaign. However, there are definitely certain times when it’s well worth the price to have a presence at an industry event.

So how do you decide?

Marketing expert Lee Wilson attempted to answer that very question. He did an extensive breakdown of both a trade-show presence and a web-marketing campaign to determine a break-even point for both effort.

In short, here’s what he found:

• If you have a large order size — or if you’re looking to increase it significantly — then it’s worth to go the trade-show route.
• If your average order size is modest, then your best bet is the more lucrative web-marketing campaign.

To see a more detailed-description of Lee’s findings, click here.