Be Sure Your Company’s Website Works Toward Your Profitability

If customers don't find your website helpful and current, they'll likely spend their money elsewhere.

Ensure the investment you're making in your online presence yields a healthy return while building credibility and loyalty.

In this Practical Tool, you'll discover:

• Four factors to evaluate your website's effectiveness
• Which page typically gets the most views on company websites
• How web design can help (or hurt) your credibility