Social networks keep small biz close to customers
The days when brace-faced, acne-covered teens were the only ones navigating social-networking waters are gone. Today, it’s rare to find organizations that don’t have a presence on sites like Facebook, MySpace, LinkedIn and Twitter.
Like everyone else, small businesses seem to have caught the social networking bug. And because smaller firms thrive on intimate relationships with their customers, these sites can be an invaluable tool for growth.
So how are smaller firms using social networks? According to a recent study by AMI-Partners, the most prevalent uses include responding to customer questions, networking and reference/education purposes.
Check out the full breakdown in the chart below:
On the other end of the spectrum, most companies’ employees have an online presence of their own — and their online opinions may be damaging your reputation. If your firm hasn’t adopted a formal online posting policy yet, it made be a good idea to get together with HR and talk about putting one together in the near future.
- Share on
Free Training & Resources
White Papers
Provided by Anaplan
Further Reading
We know finance professionals love rules. But sometimes, in a workplace fraught with old-school ways that just don’t work anymore, yo...
AI and machine learning technology is giving companies an edge like they’ve never enjoyed before. Businesses can pinpoint exactly whi...
The more things change, the more they stay the same! The youngest generation of workers entering the workforce isn’t earning high mar...
What are the three hardest words for any leader to say? If you’re thinking, I don’t know, guess what? You nailed it. Mos...
Companies are sending their “road warriors” out at a rate not seen since 2019. A new study shows companies are allocating more ...
It’s not a coincidence that National Payroll Week is always the same week as Labor Day. This year, it’s September 5-9. In an...
