A reason for economic optimism? Small firms starting to think so
When it comes to the economy, the number of small business owners that admitted “It’s getting better” just reached its highest level in 14 months.
These figures come from April’s Discover Small Business Watch, a monthly index of 22 million businesses’ — with five employees or less — economic confidence.
When the economy goes south, the smallest businesses often suffer the worst, so these findings are significant for firms of all sizes.
Check out the chart below to see how the April Small Business Watch compared with the previous month.

Other findings:
58% of owners say they have not experienced temporary cash flow issues in the past 90 days that have caused them to put off paying some bills, and
21% of owners plan to increase spending on business development over the next six months.
Free Training & Resources
Further Reading
Public companies expect third-party audits to be thorough and accurate. Many aren’t getting the results they expect. The Public Co...
As we head into Q3 2025, many finance and HR leaders are preparing salary budgets and setting strategic priorities for 2026. With ongoin...
Because of inflation and economic uncertainty, marketing spend is dropping back closer to pre-COVID levels, according to new data from The ...
CFOs intend to continue cutting costs and boosting efficiency in every area possible through 2024 and probably well into 2025. And unfortun...
Full disclosure: We never know for certain which topics will grab the attention of CFOs, controllers and other finance professionals. O...
Federal rulemakers are requiring more transparency and detail in companies’ audits. Turns out all that extra detail is exactly what i...