Social networks keep small biz close to customers
The days when brace-faced, acne-covered teens were the only ones navigating social-networking waters are gone. Today, it’s rare to find organizations that don’t have a presence on sites like Facebook, MySpace, LinkedIn and Twitter.
Like everyone else, small businesses seem to have caught the social networking bug. And because smaller firms thrive on intimate relationships with their customers, these sites can be an invaluable tool for growth.
So how are smaller firms using social networks? According to a recent study by AMI-Partners, the most prevalent uses include responding to customer questions, networking and reference/education purposes.
Check out the full breakdown in the chart below:
On the other end of the spectrum, most companies’ employees have an online presence of their own — and their online opinions may be damaging your reputation. If your firm hasn’t adopted a formal online posting policy yet, it made be a good idea to get together with HR and talk about putting one together in the near future.
- Share on
Free Training & Resources
Further Reading
Twenty-six financial firms are on the hook for $392.75 million in fines for securities recordkeeping violations. Several of the brokers, de...
Paying six-figure salaries to relatives of the owners or top executives of a company is never a good look. For a publicly traded company, f...
CFOs intend to continue cutting costs and boosting efficiency in every area possible through 2024 and probably well into 2025. And unfortun...
Layoffs, inflation, AI … these are just some of the factors making employees feel more stressed about their jobs and career future. S...
A big reason employers are still allowing hybrid work is business benefits like reduced operating costs. But it’s also harder to ensu...
Americans use more healthcare services than any other people. So we pay more as a result — and the cost is going up every year. 2025 ...
